Ali Bird Legal is a boutique law practice specialising in media and entertainment.

We provide expert legal and business advice, passionately advocating for your interests. This means smart, practical solutions that are scaled to your goals, whether you’re a start-up, sole creative, established company—or somewhere in between.

Principal Ali Bird is a specialist lawyer and advisor with a broad commercial perspective. In her 15 years working in the media and entertainment sector, she’s built a reputation for technical excellence, outstanding communication and empathy.

Ali’s superpower is helping creatives maximise the value of their intellectual property.


Ali Bird is a commercial lawyer specialising in media and entertainment law. Her expertise includes commercial contracts, dispute resolution, consumer law, procurement and corporate governance, with a particular interest in helping creatives maximise the value of their intellectual property.

Ali’s extensive industry experience includes seven years as Film Victoria’s in-house legal counsel, two years with ITV London as in-house legal counsel and an ongoing relationship as special counsel with Studio Legal. She has overseen complex production and financing arrangements, licensing agreements and investment deals.

Throughout, Ali has maintained strong ties to the creative community. She served as a board member for City of Melbourne’s Music Strategy Advisory Committee for four years and Board Secretary of Melbourne’s Schoolhouse Studios for three years. Ali is also the co-founder of Real Life, a collective that encourages real-life connections to mentor, support and learn.